An invitation-only community for wine enthusiasts. Currently exclusive to San Francisco.
DION
How It Works?
“Wine is about selling taste. Your taste is personal. Tiny rituals matter.”
Our personalized AI sommelier, Cru, learns your palate and thoughtfully curates mystery boxes from our cellar just for you.
Select a key priced at $30, $60, $120, or $250 to unlock your mystery box. Every key guarantees a personalized bottle worth at least its price. On average, each key delivers a wine valued at 175% of what you paid—for example, a $120 key yields a bottle with a $210 market value.
Each user is limited to 6 keys a month during our beta period. We're giving a great deal and want to make sure there's enough to go around!
“Every bottle has a story. We make sure it’s one worth telling.”
Every box gives you a selection of one of two wines that Cru selected for you. You make the choice of which one to keep.
With each wine comes curated tasting notes, information about the vintage, recommended food pairings, and the story of every winery—your guided journey through the world’s most compelling vineyards.
“The best wines are the ones you remember. We help you discover them.”
After each box, share your impressions and rate your wines. Cru listens, learns, and refines—so every box feels more like it was made just for you.
Over time, your profile becomes a living map of your taste, growing more precise with every discovery.
Choose your key
Experience the mystery. Our cellar holds stories waiting to be poured. Each bottle is chosen with restraint, intention, and confidence.
Why We're Different
Actually Good Wines
Receive exceptional wines from renowned wineries, hand-selected from our cellar of 10,000+ bottles and tailored to your taste. On occasion, even cult and highly allocated bottles make their way into your box.
Personalized Recommendations
Tailored to your taste. Nothing generic. Nothing random.
Made for Enthusiasts
Crafted by wine enthusiasts for those who care deeply about what's in the glass. Each selection is accompanied by tasting notes, guidance, and the story of its winery.